Micromax readying to launch new range of smartphones in Russia and Eastern Europe

Micromax has had a good year so far having become the second biggest phone brand in India gunning for Samsung and also managing to rope in Hollywood star Hugh Jackman as its new brand ambassador. Now the Indian smartphone vendor is all set to test new waters by expanding its presence to Russia and Eastern European smartphone markets, The Hindu reports.

Speaking to the newspaper, Micromax Co-Founder Rahul Sharma revealed how he didn’t want the brand to be labeled as just an Indian or South Asian smartphone brand. “We are launching in Russia in December and if I am able to crack Russia, we will also able to capture the whole (of) Europe,” Sharma said. “We have a couple of products especially for that market, and Google doesn’t work there so we have tied up with Yandex on the application level,” he added.

Micromax is also looking to improve on the software front and is looking at acquiring a software company. Though Sharma didn’t elaborate, he mentioned, “The next war will be in software and not hardware. Some massive thing will happen from our side on software. We are already in a lookout for software companies and as and when we find one that fits with the organization, we will do it.”


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