Yahoo acquires LookFlow, an California-based company to boost photo discovery on Flickr

Marissa Mayer continues to eye smaller companies in order to help improve Yahoo’s tools and services. The latest company to have come under her radar is LookFlow; a California-based startup that offers an innovative way to explore images on the Internet. The financial details of the deal were not disclosed.

LookFlow, was founded in 2009 and according to the description on its homepage, the company describes itself as, “an entirely new way to explore images you love.” The team will be incorporated into Yahoo’s Flickr team and they are likely to work towards improving discovery of images on the platform. In a message to its users the company wrote, “Fret not, LookFlow fans. Keep an eye out for our product in future versions of Flickr — with many more wonderful photos and all that Flickr awesomeness!”

Yahoo has so far had a busy year, acquiring companies like Tumblr, Astrid, Snip.It and Summly, GhostBird and Rondee, Bignoggins, Qwiki, Xobni, Lexity and Rockmelt in August.

“LookFlow is joining the Flickr team at Yahoo!

We built LookFlow as an entirely new way to explore images you love — combining delightful user experiences with the latest advances in machine learning.

Flickr is the largest collection of images we love. They share our passion for creating phenomenal experiences & technology to help you discover those images.

We couldn’t be more excited.

Fret not, LookFlow fans. Keep an eye out for our product in future versions of Flickr — with many more wonderful photos and all that Flickr awesomeness!

We’ll also be helping Yahoo build a new deep learning group. If you’re passionate about deep learning and want to help solve big problems, please contact us.

Thanks to all the friends of LookFlow that have supported us. Special thanks to Michael Dearing, John Lilly, Reid Hoffman, Alex Rampell, Josh McFarland, Max Ventilla, and Jeff Hammerbacher.

–Bobby, Simon and Team LookFlow”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s