After Hugh Jackman running a teaser campaign of Canvas Turbo, Micromax today officially launched the Canvas Turbo in India. As expected, it is the first Micromax smartphone with a 1080p full HD display and will take on the likes of the Gionee Elife E6. Micromax has priced the smartphone at Rs 19,990.
On the specifications front we are looking at a 5-inch 1080p IPS display from Sharp. It is refreshing to see Micromax naming the display maker, which has become a part of the strategy of top Chinese brands like Xiaomi, Gionee and Oppo. It is powered by a MediaTek MT6589T quad-core processor along with 2GB of RAM. It also has 16GB of internal storage but surprisingly no microSD card slot. Micromax says about 1GB of this storage will be available for installing apps while about 12.5GB will be available for other data storage.
It has a 2,000mAh battery that Micromax claims is good enough for up to seven hours of talk time. Purely on paper, the battery seems a bit underwhelming but we will wait till we get our hands on the product. There is a 13-megapixel camera on the rear and a 5-megapixel camera on the front, which has become the norm among most local players. And like all Micromax phones even this one has dual-SIM card slots but interestingly, one of them is a micro-SIM while the other one is a regular SIM card slot.
The Micromax A250 Canvas Turbo will be available to buy on October 26 in India for a market operating price of Rs 19,990.