iPad announcements will force rivals to decrease prices

The dust has finally settled from Apple’s fall event and while there weren’t very many big surprises, Apple definitely managed to pack a lot into its press conference. The brand new iPad mini with Retina display was among the announcements, of course, and Apple did raise a few eyebrows when it announced that the base iPad mini model will now cost $399 instead of $329 like last year’s model. Apple’s new mini is indeed pricier than most comparable models, but the first-generation iPad mini is sticking around at the new, slightly lower price of $299. While that $30 price cut seems small, Digitimes’ unnamed sources at various tablet vendors said that tablet makers will now have to start slashing prices if they hope to compete with the sub-$300 Apple slate. The report claims prices of rival Android tablets should begin dropping as soon as next month.


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