Wii U sales increased by double after it gets $50 price cut

Nintendo has been struggling to sell the Wii U since it was launched. Several huge publishers have all but abandoned the system. Nintendo had no choice so they chopped $50 off the price tag of the Wii U Deluxe Set, and it seems to have turned things around.

In a recent press release, Nintendo reported that Wii U sales were up 200% in September following the price drop to $299. “Wii U hardware sales benefited from a price drop in September, and along with the new hardware bundle which included The Legend of Zelda: Wind Waker HD, sales were up over 100% on an average per-week basis from August 2013,” says NPD analyst Liam Callahan.

Nintendo still has a lot of catching up to do, but any notable growth is good news for the company. First-party titles will begin to release at a slightly increased rate in the coming months, and the new Nintendo 2DS handheld system, despite its inexplicable existence, has a chance to hit its stride over the holidays. Unfortunately, the victory might be short-lived, as Nintendo will be forced to contend with the releases of the PlayStation 4 and Xbox One next month.


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