WSJ: Apple is slashing component orders for iPhone 5c

The iPhone 5c is starting to look like the closest thing to a hardware flop that Apple has released in a while. Unnamed sources tell The Wall Street Journal that Apple will cut fourth-quarter manufacturing orders for the iPhone 5c, a move that the Journal says raises “concerns about weaker-than-expected demand and its pricing strategy for the device.”

Among other things, the Journal’s sources say that manufacturer Pegatron will see its 5c orders cut by 20 percent while Hon Hai will see its orders cut by a third. The general consensus among analysts so far has been that Apple’s slightly lower-cost iPhone 5c was not priced aggressively enough to appeal to most consumers in emerging markets, and both American and Chinese retailers have already started hacking 5c prices in a bid to move more units just weeks after its release.

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