Apple has contributed to Bono’s (PRODUCT)RED charity for quite sometime by donating a portion of profits from sales of special red editions of iOS devices and accessories. Today, the official PRODUCT(RED) Twitter account revealed that Apple’s contributions to fighting AIDS through the charity have now topped $65 million, making it the largest contributor to the charity out of all participating companies.
U2 singer Bono, who cofounded the charity back in 2006, commented that “Apple is certainly leading the crew” when it comes to donations from (PRODUCT)RED partners.
Apple currently sells red versions of the iPod shuffle, iPod nano, iPod touch, iPad Smart Cover, and iPhone 4S bumper under the (PRODUCT)RED branding.
Bono at #CGI2013 on @RED partners: “Apple is certainly leading the crew” Thank you Apple for raising over $65 million to fight AIDS.
— (RED) (@RED) September 26, 2013