YouTube to allow smartphone users download videos for Offline viewing

YouTube mobile app users will soon be able to watch YouTube content even when they are not connected to the Internet. The company has sent out a mail to its content partners saying that it is adding an offline viewability mode to its content as a default function. This basically will let users save any video on their phones by choosing ‘add to device’ option and watch it later even when they are not using internet or are in the offline mode. Though, the note also says that the company will give its partners the choice of not letting their content be watched in offline mode.

The popular video content and channel provider has cleared in its note that a user who chooses to watch a video in offline mode will be allowed to watch it till 48 hours of taking the content offline. After which they will require to reconnect to the Internet, which will refresh the window and let users watch the content again on offline mode.

Reportedly YouTube’s mail says that, “On the YouTube app, users will be able, through “add to device” functionality available on videos and playlists, to designate certain content that they can watch for a short period of time when an Internet connection is unavailable. With this, if a user experiences a loss of connectivity, they will still be able to watch the videos that they have added to their device for a limited period of up to 48 hours. If the device is offline for more than 48 hours the content cannot be viewed offline until the device reconnects. Once connected, the offline window refreshes and the viewer is able to watch the content again.

From the watch page through the “add to device” functionality feature, viewers will be able to designate certain content that they can watch for a short period of time when they do not have connectivity. At the time when the user no longer has connectivity, they will be able to watch the videos and playlists they have added to their device by accessing the videos through an “on device” section of their guide.”

On the revenue model, YouTube says that these videos will feature in-stream advertisements in the offline mode, which will help the company in churning out more revenues. YouTube has also mentioned that this will be restricted to in-stream ads only, and other ad formats will not be supported.

In terms of content type, though YouTube has mentioned that this offline viewability option will not apply to the content its offers for rent and purchase, which includes movies. The company is planning to launch this service in November this year.

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