Two Third of Mobile phones in U.S. are now Smartphones

America really has become smartphone nation. Nielsen estimates in its latest survey of American consumers that smartphones now account for around 64% of all mobile phones used in the United States and that 80% of Americans who recently bought a new phone bought a smartphone. As far as smartphone platforms go, Nielsen found that Americans have stuck with the iOS-Android duopoly as Android phones accounted for 53% of all smartphones bought between June and August this year while iPhones accounted for 40% of all smartphones bought over the same period. Nielsen unsurprisingly reports that smartphone adoption is strongest among young people while noting that “50% of the mobile subscribers using feature phones in the U.S. were those aged 55+, highlighting significant room for smartphone growth among this group of mobile users.” A chart showing Nielsen’s findings follows below.

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