Instagram is getting ads next year

Are you ready for your Instagram feed to be just as clogged with ads as your Facebook page? If not, then too bad: The Wall Street Journal reports that Instagram will soon start supporting ads anyway. Specifically, the Journal says that former Facebook executive and current Instagram COO Emily White has been leading an effort to generate more revenue for Instagram and that& we should expect to start seeing ads on the photo-sharing service within the next year. The Journal says that White’s challenge has been figuring out “how to integrate marketing without jeopardizing Instagram’s cool factor.” Given that Instagram is now competing in the short video-sharing realm with popular services such as Vine, it can ill-afford to alienate users and will have to implement advertisements on the service cautiously.

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